Apple’s After-Sales Service Essay

orchard apple tree call center orchard apple tree call center has 20000 telephones, is the worlds largest call center, the incoming calls are more than 1800000 every solar day and the numbers are increasing. It croup be seen Apples after-sales service is also one of his strengths guest LoyaltyAt a very general level, loyalty is something that consumers may exhibit to spots, services, stores, product categories, and activities. at that place are two advantages of customer loyalty programs. One is to increase sales revenues by raising buy levels, and increasing the range of products bought from the supplier. The other is more defensive by building a closer tie up between the marker and current customers it is hoped to maintain the current customer base.While loyalty programs can nurse many other peripheral goals such as furthering cross-selling, creating databases, aiding trade relations, assisting sucker PRpublic relations, establishing alliances, etc. Apple is a fantastic example of leveraging customer loyalty pillars, but the well-nigh important takeaway is that it is relevant to their customers. They know who their customers are, what they want and how to make them feel like Apple understands them. You cant just try to mimic Apple- you need to know what pillars are important to your own customers in order to generate loyalty.Brand ImageSpeaking of apples brand image, I must mention Steve Jobs. Steve Jobs is a very important person for Apple and for all the stock holders as it way of life billions in stock price for them Shareholder requests for more CSRCorporation Social ResponsibilityApple goes third estate Corporate adaptability. Although he died, but people still worship him. Apple has a strong brand image, which enables it to command a premium price for its products and gives it an edge over regional as well as global competitors. The Apple brand is well recognized amongst most consumers. Apples products enjoy a high level of brand awarene ss and brand recognition throughout all its markets.Moreover, the keep companys brand ranking, as per Interbrand, has been improving in recent years. Apples brand value jumped 84 percent to $153.3 billion in 2011, mostly due to the iPads wild popularity and the iPhones continued growth. Apple leverages its brand image to differentiate its product offering and drive sales. The companys strong brand enables it to command a premium pricing and create significant demand for its products such as iMac, iPod, iPhone and iPad. For instance, the company sold 300,000 iPads on the first day of its launch in the US in April 2010. Strong brand image gives the company an edge over regional competitors and other global competitors such as Sony.